Data and Information Ownership Policy


[Last Updated: January 1, 2021]

The Data and Information Ownership Policy (DIOP) describes the philosophy that underpins the ownership position taken by the Social Pulse Asia (SP.A) regarding the data and information produced by the verbalized cognitions and descriptions of various aspects of the lives of Verified Respondents (VRs) – hereinafter collectively referred to using the term Data and Information Assets (DIA). This ownership position, explicitly declared in the DIOP, then consequently defines SP.A’s one-time and continuing transactions with third-party organizations that it deputizes to draw, interpret, disseminate and apply DIAs to help better understand, mitigate or solve real-world problems, questions, dilemmas or paradoxes.

Verified Respondents possess and owns various DIAs.

DIAs have two forms. First are two spatial forms. One are the verbalized thoughts, opinions, ideas, feelings, sentiments, beliefs, awareness and knowledge units – hereby collectively referred to as Verbalized Cognitions (VC). Two are the verbalized descriptions of various aspects of life situations such as, among others, demographic, financial, psychological, economic or cultural states – hereby collectively referred to as Verbalized Life Situation (VLS).

In addition to the two spatial forms (VC and VLS) listed above, DIAs also have two temporal forms: one-time (OT) or recurring (R) forms.

Thus, a member may give a one-time (OT) opinion (VC) on a question on a social issue. Or a member may give recurring (R) descriptions of his financial status (VLS) over repeated surveys spread over a longer time frame.

Statement of Perpetual Ownership. DIAs in both spatial forms (VC and VLS) and temporal forms (OT and R) are fully owned in perpetuity by the SP.A member that possess and expresses them. This ownership of DIAs is not ended or negated by its expression in the form of survey responses.

Authorizing Limited Access and Compensation for DIAs. Individual members – represented by the SP.A – authorize third-party providers to conduct either a one-time or recurring capturing, measuring, interpretation, dissemination and application of DIAs. In exchange for this authorized but spatially- or temporally-limited use of DIAs, SP.A members and the SP.A itself receive commensurate compensation subject to negotiated and approved agreements (following the internal rules and procedures on contract review and approval by both the SP.A and third-party providers).

SP.A Roles and Responsibilities on VR’s DIAs. VRs do not lose or sign-away their ownership of their DIAs to SP.A when they become VRs. By joining the SP.A, members effectively authorize the SP.A to transact with third-party providers in order to harness and mine DIAs for various market applications. This authorization by members given to SP.A is expressly declared in the Verified Respondents Terms and Conditions.

Third-Party Providers’ Roles and Responsibilities on DIAs. By deputizing third-party providers to harness and mine DIAS, members’ ownership of DIAs is not lost or suspended. Detailed agreements are entered into between SP.A and third-party providers detailing specific, time-bound uses of DIAs and their corresponding, commensurate compensation for the use of these DIAs.

Third-party providers have several key roles and responsibilities in their use of DIAs. First, storage of DIAs have to be done in a secure manner that enables enforcement of privacy, confidentiality and anonymity policies which SP.A requires of third-party providers to expressly declare. Second, third-party providers have to institute regular compliance audits (the frequency of which is declared by each contract) where agreed management and data security protocols are checked for proper implementation. Third, third-party providers must seek the express approval of SP.A for any new use of the DIAs that are not covered by the originally-executed agreements. Fourth, third-party providers must allow SP.A to gain access to DIAs stored in their servers in order to check for compliance with agreements.