Content is the heart of SP.A. It is what gives us a peek into the social pulse. The social pulse is thriving, dynamic and multi-faceted. Thus SP.A content must be thriving, dynamic and multi-faceted.

SP.A has two types of content.

Type 1: Foundational Content

Foundational Content, as its name implies, is foundational in its role in SP.A. The essence of SP.A is to illuminate the social pulse, which is that gentle whisper of where we are at any given moment, of where society stands at any given slice of history. People are the origin of this social pulse, and as such the better we get to know people, the closer we are to sensing the social pulse.

Respondents thus create what we call subject-driven content: Positions, Epiphanies, Values, Decisions, Stories. What’s common among these five content types is that they are an exposition of the respondents’ personal perspectives on subjects close to their hearts and minds. Thus we call these 5 types of content Personal Descriptions.

Moreover, the complexity of some content require that they be tackled by more than one person. Thus, SP.A itself or the groups to which respondents belong take the lead in what we call Profile Descriptions.

Profiles are the comprehensive and exhaustive descriptions of respondents. These Profiles may be thematic (income, consumption habits, mobile phone usage) or subject/group specific (Quezon Province Respondent Profile) or Malaybalay, Bukidnon Respondent Profile).

Profiles are drawn from the regularly and proactively run Respondent Profile Survey (RPS). Topics in the RPS include, but are not limited to (as the scope and content of this survey are continuously developed and updated), Identity, Demography, Family, Skills, Finances, Health, Technology, Consumption, Media and Mobility.

Another type of complex content is what we call Investigations. Created by respondent groups and by SP.A itself, Investigations attempt to find coherence on difficult social issues and problems.

Type 2: Project Content

Project-Specific content are paid or commissioned work by private proponents or principals. They aim to tap the respondent populations mobilized by SP.A and the Coop in order to ask questions specific to their respective research goals.